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	<title>ROGERS &#187; RED One</title>
	<atom:link href="http://www.rogers.id.au/blog/tag/red-one/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.rogers.id.au/blog</link>
	<description>exhibiting some nerve</description>
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		<title>More RED</title>
		<link>http://www.rogers.id.au/blog/2008/04/15/more-red/</link>
		<comments>http://www.rogers.id.au/blog/2008/04/15/more-red/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 22:07:28 +0000</pubDate>
		<dc:creator>Mr Rogers</dc:creator>
				<category><![CDATA[optical]]></category>
		<category><![CDATA[digital intermediate]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[RED One]]></category>
		<category><![CDATA[technology.]]></category>
		<category><![CDATA[vfx]]></category>
		<category><![CDATA[visual effects]]></category>

		<guid isPermaLink="false">http://www.rogers.id.au/blog/2008/04/15/more-red/</guid>
		<description><![CDATA[





RED announced the following new cameras, which I am sure will be dissected and analysed (and changed) over the next year or so. Release in &#8230;]]></description>
			<content:encoded><![CDATA[<div style="text-align: center;">
<div style="text-align: left;"></div>
<p><span style="font-size: 11px;"><a title="RED" href="http://www.red.com/" target="_top"><img style="margin-top:0px; margin-right:5px; margin-bottom:5px; margin-left:5px; padding-top:0px; padding-right:5px; padding-bottom:5px; padding-left:5px;" src="http://www.rogers.id.au/blog/wp-content/uploads/2008/04/200804150740.jpg" alt="200804150740.jpg" width="400" height="255" /></a><br />
</span></div>
<div style="text-align: center;">
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<p><span style="font-size: 11px;"><span class="caps">RED</span> announced the following new cameras, which I am sure will be dissected and analysed (and changed) over the next year or so. Release in 2009:</span></div>
<div style="text-align: left;">
<p><span style="font-size: 11px;"><span class="caps">SCARLET</span> - 3k resolution, supposedly under $3000; 2/3 sensor; fixed lens 8x T2.8 zoom. <a href="http://www.red.com/nab/scarlet">http://www.red.com/nab/scarlet</a>. More information <a href="http://redmodz.com/component/content/article/55-nab-2008/84-3k-scarlet" target="_blank">here</a>. And a off the floor video via <a href="http://videomaker.com/community/blogs/videonews/2008/04/1974-red-announces-scarlet-at-nab-2008/">Videomaker</a>:</span></div>
<div style="text-align: left;"></div>
<div style="text-align: center;"><object width="425" height="355" data="http://www.youtube.com/v/1UzN3RuOut4&amp;hl=en" type="application/x-shockwave-flash"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/1UzN3RuOut4&amp;hl=en" /></object></div>
<div style="text-align: left;">
<p><span style="font-size: 11px;"><span class="caps">EPIC</span> - 5k resolution, ~$30,000; <span class="caps">RED</span> One owners get a 100% trade in; Full S35 sensor. <a href="http://www.red.com/nab/epic">http://www.red.com/nab/epic</a></span></div>
<div style="text-align: left;">
<p><span style="font-size: 11px;">Red Ray - a (blue ray?) based playback system up to 4k. <a href="http://www.red.com/nab/red_ray">http://www.red.com/nab/red_ray</a></span></div>
<div style="text-align: left;">
<p><span style="font-size: 11px;">Oh yeah, and some <a href="http://www.red.com/lenses" target="_blank">lenses</a>.</span></div>
<div style="text-align: left;"></div>
<div style="text-align: left;"></div>
<div style="text-align: left;">
<p><span style="font-size: 11px;">The full S35 sensor in <span class="caps">EPIC</span> makes sense, especially with all the features that seem to have embraced the <span class="caps">RED</span> camera. The <span class="caps">SCARLET</span> will give Sony/Canon/Panasonic something to think about in that market (and a few other markets). As long as <span class="caps">RED</span> don&#8217;t crash and burn (my mother always warned me about things that seem too good to be true), I wouldn&#8217;t want to have an extensive future investment in telecines or film scanners. I wonder when the digital competitors will get themselves into gear?</span></div>
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		<title>The truth and the chaff</title>
		<link>http://www.rogers.id.au/blog/2008/04/02/the-truth-and-the-chaff/</link>
		<comments>http://www.rogers.id.au/blog/2008/04/02/the-truth-and-the-chaff/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 12:34:41 +0000</pubDate>
		<dc:creator>Mr Rogers</dc:creator>
				<category><![CDATA[critical]]></category>
		<category><![CDATA[desirable]]></category>
		<category><![CDATA[scribble]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[musing]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[photos]]></category>
		<category><![CDATA[RED One]]></category>
		<category><![CDATA[technology.]]></category>

		<guid isPermaLink="false">http://www.rogers.id.au/blog/?p=248</guid>
		<description><![CDATA[It is interesting when you are scouring on the web for the newest thingâ„¢â€”be it the RED camera, or anything elseâ€”that so many reviews are &#8230;]]></description>
			<content:encoded><![CDATA[<p>It is interesting when you are scouring on the web for the newest thingâ„¢â€”be it the <span class="caps">RED</span> camera, or anything elseâ€”that so many reviews are now done by new owners writing on their own blogs. Some of them write excellent appraisals, some of them don&#8217;t. &#8220;Traditional media&#8221; reviews can be much the same; but usually more space limited in publication, so they are not as in-depth or obsessional as the non-traditional media. The key difference between mainstream reviewers and bloggers is that they don&#8217;t actually own the thing they are reviewing. Bloggers usually have used their own&nbsp;money.</p>
<p>So when you read blogs about the latest big thing, in my case recently, the Sigma <span class="caps">DP1</span>, you are usually getting the opinion of someone who really, really wants this thing to be good. Even if it is&nbsp;not.</p>
<p style="text-align: center;"><img src="http://www.rogers.id.au/blog/wp-content/uploads/2008/04/423929637-f3f4d19991.jpg" width="220" height="207" alt="423929637_f3f4d19991.jpg" style="float:left; margin-top:10px; margin-right:10px; margin-bottom:10px; margin-left:0px; padding-top:10px; padding-right:10px; padding-bottom:10px; padding-left:0px;" /></p>
<p>The <span class="caps">DP1</span> looks like a marvel on paper. The (<a href="http://www.sigma-dp1.com">Foveon</a>) sensor is giant-sized amongst its rivals, which means it should be less noisy, and have better dynamic range than most. By all accounts, it seems to. The optics seem reasonable. It is quite a capable camera. People are comparing them to SLRs, and suggesting the <span class="caps">DP1</span> is more like an &#8220;affordable&#8221; digital rangefinder. The wheels start to wobble when you find out that the focal distance (minimum 16cm) is quite limited and the lens is only f/4.0â€”especially when <a href="http://www.popphoto.com/cameras/5186/sigma-dp1-selective-focus.html" target="_blank">compared to rival cameras</a>. Image-wise, it should be better than its rivals, <strike>but it doesn&#8217;t seem to be significantly better</strike>, and new images would suggest that it is <a href="http://sigmadp1.cafe24.com/zbxe/Review/306">amazingly better</a>. But some things are pretty disappointing, like the <a href="http://www.popphoto.com/cameras/5187/camera-test-sigma-dp1.html" target="_blank">very slow write times</a>. Up to 12 seconds a shot&#8230; perhaps less with a faster&nbsp;card.</p>
<p>But everyone wants it to be&nbsp;good.</p>
<p>Enter Carl Rytterfalk, <a href="http://www.rytterfalk.com/" target="_blank">blogger</a>. You can&#8217;t say that he isn&#8217;t enthusiastic about the <span class="caps">DP1</span>. His posts cover a range of excitement, disappointment, workarounds, and excitement again. Luckily, he is posting informative stuff on the camera&#8230; and some entertaining videos (he also blogs about the Sigma <span class="caps">SD14</span>, similar sensor but in an <span class="caps">SLR</span> body). The nice thing about his reviews are that he is unapologetic in his enthusiasm, but he doesn&#8217;t ignore the&nbsp;problems:</p>
<blockquote><p>
  <br />
  Btw, as someone said at the forum already - turning off quick preview makes the <span class="caps">DP1</span> faster between shots. And I also tested a normal <span class="caps">SD</span> card that came with another camera - itâ€™s <span class="caps">SOOOO</span> <span class="caps">SLOW</span>! It really takes ages. So please. Use fastest card you can find, itâ€™s a huge&nbsp;difference!</p>
<p>Timed save times <span class="caps">RAW</span> (light&nbsp;blinking):</p>
<p></p>
<p>SanDisk Extreme <span class="caps">III</span> <span class="caps">4GB</span>:&nbsp;2.5s</p>
<p></p>
<p>Canon <span class="caps">SD</span> <span class="caps">SDC</span> <span class="caps">32MB</span>:&nbsp;10s</p>
<p></p>
<p>Time before you can take another shot (single mode): 3.8s and quick preview&nbsp;off.</p>
</blockquote>
<p>
If you look at his <a href="http://www.rytterfalk.com/" target="_blank">site</a>, you&#8217;ll see he&#8217;s thorough. He even <a href="http://www.rytterfalk.com/2008/04/02/dp1-is-tiny-red/">compares</a> it (somewhat tenuously) to the <span class="caps">RED</span> Mysterium&nbsp;sensor.</p>
<p>It is also worth considering that so-called &#8220;bloggers&#8221; could be paid shills for whatever company they are promoting. Ever wondered how some of these guys get their hands on stuff way before everyone else? On the other hand, now that bloggers &#8220;get there first&#8221; with reviews, you have to wonder at the number of posts that are less to do with reviewing and more about soothing buyers regret. People like Carl Rytterfalk,&nbsp;excepted.</p>
<p>And the camera? Its quirks guarantee it will be a cult&nbsp;hit.</p>
<p><a title="Collection of DP1 reviews" href="http://forums.dpreview.com/forums/read.asp?forum=1027&amp;message=27180733" target="_self">More&nbsp;reading</a>.</p>
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		<title>Red One on eBay</title>
		<link>http://www.rogers.id.au/blog/2008/03/26/red-one-on-ebay/</link>
		<comments>http://www.rogers.id.au/blog/2008/03/26/red-one-on-ebay/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 06:12:14 +0000</pubDate>
		<dc:creator>Mr Rogers</dc:creator>
				<category><![CDATA[desirable]]></category>
		<category><![CDATA[optical]]></category>
		<category><![CDATA[RED One]]></category>

		<guid isPermaLink="false">http://www.rogers.id.au/blog/2008/03/26/red-one-on-ebay/</guid>
		<description><![CDATA[
I was wondering when this would happen, while there have already been a few, this auction is for a &#8220;soon to ship&#8221; RED One body &#8230;]]></description>
			<content:encoded><![CDATA[<p style="text-align: center"><img src="http://www.rogers.id.au/blog/wp-content/uploads/2008/03/200803261708.jpg" width="450" height="296" alt="200803261708.jpg" /></p>
<p>I was wondering when this would happen, while there have already been a few, this auction is for a &#8220;soon to ship&#8221; <span class="caps">RED</span> One body (the idea being you can skip the waiting list&#8230; a bit like those people that stand in line for you at Disneyland!) Check it out <a href="http://cgi.ebay.com.au/RED-ONE-Digital-Cinema-Movie-Camera-4K-Ultra-HD_W0QQitemZ260223420193QQihZ016QQcategoryZ21165QQssPageNameZWDVWQQrdZ1QQcmdZViewItem">here</a>. One day to&nbsp;go&#8230;</p>
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		<title>Red raw good, but stupid? (updated x2)</title>
		<link>http://www.rogers.id.au/blog/2008/03/12/red-raw-good-but-stupid-updated-x2/</link>
		<comments>http://www.rogers.id.au/blog/2008/03/12/red-raw-good-but-stupid-updated-x2/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 11:47:00 +0000</pubDate>
		<dc:creator>Mr Rogers</dc:creator>
				<category><![CDATA[optical]]></category>
		<category><![CDATA[RED One]]></category>
		<category><![CDATA[technology.]]></category>
		<category><![CDATA[Untitled]]></category>
		<category><![CDATA[visual effects]]></category>

		<guid isPermaLink="false">http://www.rogers.id.au/blog/2008/03/12/stupid-redraw/</guid>
		<description><![CDATA[I was searching for more documentation on the REDLog and PDLog LUTs* this evening, particularly so that we could get more precise input/output from our &#8230;]]></description>
			<content:encoded><![CDATA[<p>I was searching for more documentation on the REDLog and PDLog LUTs* this evening, particularly so that we could get more precise input/output from our <a href="http://www.digitalvision.se/products/nucoda_film_master.htm">Nucoda FilmMaster</a> for <span class="caps">RED</span>-to-film tests. In this case I want to convert <span class="caps">RED</span> Raw (<span class="caps">R3D</span>) footage to dpx, import that into our FilmMaster without losing any information, and then export out in a way which works for the film-out&nbsp;facility.</p>
<p>However, by the looks of <a href="http://www.reduser.net/forum/showthread.php?t=5782" target="_blank">this</a> exchange, it would seem that <span class="caps">RED</span> is keeping that information very close to their chests (they have promised to release it to <a href="http://www.cineform.com/products/TechNotes/R3DConvert.htm" target="_blank">third parties in April</a>). So for now you can only access their LUTs through <a href="http://www.red.com/support">REDAlert, REDCine</a>, or <a href="http://www.assimilateinc.com/scratch.html" target="_blank"><span class="caps">SCRATCH</span></a>. Even then, the conversion through the <span class="caps">RED</span> software is slightly nebulous, because your only choices for working with the outside world (under their workflow) is to go linear (not desirable for film) or to use the ill-defined PDLog (supposedly a <span class="caps">R3D</span>-to-Cineon spec). But who would&nbsp;know&#8230;</p>
<p>Not making these LUTs available as documents is like finding out your shiny new toy didn&#8217;t come with batteries on a public holiday. It&#8217;s not an insurmountable problem, but irritating. I guess we&#8217;ll have to keep <a href="http://www.rain.org/~hutch/sushi.html" target="_blank">r</a><a href="http://www.rain.org/~hutch/sushi.html" target="_blank">olling our&nbsp;own</a>.</p>
<p>*Definiton: A <span class="caps">LUT</span> - look up table - describes how the colours and luminance of an image should actually look. Your computer uses one to show images on the screen, although maybe called something else - like <a href="http://www.apple.com/pro/color/tools/convert.html" target="_blank" style="">ColorSync</a>â„¢. They are used for everything from inkjet printers, to computer monitors, to printing to 35mm film - like Ansell Adam&#8217;s <a href="http://en.wikipedia.org/wiki/Zone_system#Zones_as_tone_and_texture" target="_blank" style="">zone system</a> on steroids - and they are supposed to keep an image looking the same despite the viewing&nbsp;format.</p>
<p><span class="caps">UPDATE</span>: I am quite enthusiastic about the <span class="caps">RED</span>, and don&#8217;t want to get down and dirty on what is, to be fair, a revolutionary camera. However, I thought this was quite&nbsp;interesting:</p>
<p style="">
<div style="text-align: center;">
<p>  <img src="http://www.rogers.id.au/blog/wp-content/uploads/2008/03/redlog-crop.jpg" width="240" height="136" alt="redlog_crop.jpg" style="margin-top:5px; margin-right:5px; margin-bottom:5px; margin-left:5px; padding-top:5px; padding-right:5px; padding-bottom:5px; padding-left:5px; border:1px #c4c4c4 solid;" />
</div>
<div style="text-align: left;">
<p>
</div>
<div style="text-align: left;">
<p>  This is a crop of a REDLog output from REDAlert, material was rated at 320&nbsp;<span class="caps">ISO</span>.
</p></div>
<p style="text-align: center;"><img src="http://www.rogers.id.au/blog/wp-content/uploads/2008/03/pdlog-685-crop.jpg" width="240" height="136" alt="PDLog_685_crop.jpg" style="margin-top:5px; margin-right:5px; margin-bottom:5px; margin-left:5px; padding-top:5px; padding-right:5px; padding-bottom:5px; padding-left:5px; border:1px #c4c4c4 solid;" /></p>
<p style="text-align: left;">This is a crop of a PDLog 685 output from REDAlert. It maps the peak values (like the sparkle above the eye) to 685 (of the 1023 scale). Under the Cineon spec, 685 is white. The rest of the values (to 1023) are headroom. Rolling off at 685 effectively removes any notion of&nbsp;headroom.</p>
<p style="text-align: center;"><img src="http://www.rogers.id.au/blog/wp-content/uploads/2008/03/pdlog-985-crop.jpg" width="240" height="136" alt="PDLog_985_crop.jpg" style="margin-top:5px; margin-right:5px; margin-bottom:5px; margin-left:5px; padding-top:5px; padding-right:5px; padding-bottom:5px; padding-left:5px; border:1px #c4c4c4 solid;" /></p>
<p style="text-align: left;">This is a crop of a PDLog 985 output from REDAlert. It maps the peak values to 985 (of the 1023 scale). From what I can tell, this has a closer correlation to the original REDLog file, however, it lifts the black point significantly, so I am unsure as to the application of this except that it uses more steps of the available 10-bit scale. If this was designed to cheat in more headroom, then the black point would probably not want to lift any higher than it is in the 685&nbsp;version.</p>
<p style="text-align: left;">Stu Maschwitz has also <a href="http://prolost.blogspot.com/2008/02/digital-cinema-dynamic-range.html" title="Prolost" target="_blank">pondered</a> this problem (<a href="http://www.rogers.id.au/blog/2008/02/23/exposure-over-and-over/" target="_blank">referenced previously</a>); he uses <span class="caps">REC709</span> as a consistent (non-log) reference to explain both the theory of digital negative, as well as where someone should aim with exposure on the <span class="caps">RED</span>. His conclusion? To get headroom something like PanaLog (Panavision Genesis format), you need to under-expose by 2.6 stops. Having tested this, I wouldn&#8217;t do it&#8230; if you are willing to ignore the noise, however, you do get more headroom! (I will post results&nbsp;shortly).</p>
<p style="text-align: left;">As I suggested previously, Stu talks in terms of <span class="caps">REC709</span> (which seems to have caused a furore), where he maybe should have talked about &#8220;linearized&#8221; images. Having seen all sorts of hijinks over correct conversion of Cineon files in the visual effects industry, it is amazing to see them all over again with this camera. I guess when people &#8220;own&#8221; the technology (camera, etc), things get a bit more emotional. When people position themselves as &#8220;experts&#8221; it gets even&nbsp;worse.</p>
<p style="text-align: left;"><span class="caps">UPDATE</span> to the <span class="caps">UPDATE</span>: And now this. I guess I should stop whining. A bit of a delay, but looks like <span class="caps">RED</span> are on it. I&#8217;d be interested to know what the &#8220;tiered partner&#8221; thing is about,&nbsp;though&#8230;</p>
<blockquote>
<p style="text-align: left;">As part of expanding our workflows and our partner base, we are creating a tiered partner program that will roll out in full this year. This program will be how other companies can access <span class="caps">R3D</span> as is appropriate for them and for us. The first step is establishing <span class="caps">RED</span> Lead Development Partners. Apple and <span class="caps">ASSIMLATE</span> are the first and currently the only companies here. We have always said we will open up <span class="caps">R3D</span> to other partners, and we will. But we are going to do it&nbsp;right.</p>
</blockquote>
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		<title>Presence of film vs. digital</title>
		<link>http://www.rogers.id.au/blog/2008/03/12/presence-of-film-vs-digital/</link>
		<comments>http://www.rogers.id.au/blog/2008/03/12/presence-of-film-vs-digital/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 22:31:16 +0000</pubDate>
		<dc:creator>Mr Rogers</dc:creator>
				<category><![CDATA[optical]]></category>
		<category><![CDATA[RED One]]></category>
		<category><![CDATA[technology.]]></category>
		<category><![CDATA[vfx]]></category>
		<category><![CDATA[visual effects]]></category>

		<guid isPermaLink="false">http://www.rogers.id.au/blog/2008/03/12/presence-of-film-vs-digital/</guid>
		<description><![CDATA[One of the implications of moving from film capture to digital capture is that images tend to have a different &#8220;depth&#8221; or &#8220;presence&#8221;. This is &#8230;]]></description>
			<content:encoded><![CDATA[<p><img src="http://farm3.static.flickr.com/2144/2259597373_031878c777_m.jpg" width="240" height="160" alt="Morning Kyoto" style="float:right; margin-top:0px; margin-right:0px; margin-bottom:5px; margin-left:5px; padding-top:5px; padding-right:5px; padding-bottom:5px; padding-left:5px; border:1px #adadad solid;" />One of the implications of moving from film capture to digital capture is that images tend to have a different &#8220;depth&#8221; or &#8220;presence&#8221;. This is probably because of the way light scatters through layers of emulsion as opposed to the way it hits a cold, hard, digital&nbsp;sensor.</p>
<p>I&#8217;m not referring to sensor crop, or any other lens aspect-based change. Rather, this is more about why digital images look &#8220;flatter&#8221; or resolve distance/light differently than their analogue equivalents. <a href="http://www.imx.nl/photo/optics_2/11_the_truth_about_digital_.html">This article</a> is more about lens design, but has little nuggets of information that apply in a this&nbsp;context:</p>
<blockquote>
<p>The emulsion layer that holds the light sensitive silver halide grains has a certain thickness and contains up to twenty layers of grains, any one of which can be struck by photons and therefore is part of the latent image. Light rays that strike the surface of the emulsion layer at an oblique angle will travel through the depth of the gelatine layer and will be stopped by some grains in the lower layers. So the angle of incidence is no problem at all. Ideally the film plane should be plane, but film is never flat at the film gate and will bulge. But the depth of the emulsion layer and the depth of field tolerance will offset this state of affairs and optical designers can use this characteristic to compensate the problem of the curvature of&nbsp;field&#8230;</p>
<p>&#8230;The main characteristics [of a] sensor are the fact that the sensor is flat (plane), constructed as a discrete matrix of pixels and not transparent (has no depth). The flatness of the sensor is bad for the curved nature of the image created by the lens. The opaque nature of the sensor cells implies that the oblique angle of incidence of the light rays striking the sensor surface must be limited. Otherwise only a few photons will be captured. [<a href="http://www.imx.nl/photo/optics_2/11_the_truth_about_digital_.html" target="_blank">link</a>]</p>
</blockquote>
<p>So to paraphrase: film scatters the light in a gooey, flawed (but nice), analogue sort of way, whereas a sensor is a bit more &#8220;clinical&#8221;&#8230; yes, wild,&nbsp;over-simplification&#8230;</p>
<p>An interesting footnote is the <a href="http://www.foveon.com/article.php?a=67" target="_blank">Foveon X3</a> sensor, which is built more like film - red, green and blue all layered on top of each other (other sensors are usually one layer, arranged like a checkerboard). <a href="http://www.sigmaphoto.com/cameras/cameras_cameras.asp" target="_blank">Sigma</a> markets a series of cameras which use this sensor. Supposedly, it gives a more &#8220;film-like&#8221; look, as well as less noise and a higher dynamic range than other sensors. I can&#8217;t tell, from what I have <a href="http://www.dpreview.com/news/0802/08020301sigmadp1gallery.asp">seen&nbsp;online</a>.</p>
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